🇵🇱 Poland
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Rzeczpospolita
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0% orange beer accused of disguising alcohol marketing as soft drink
A major Polish brewery has launched a 0% alcohol beer flavoured like fizzy orange soda, marketed as a nostalgic product evoking positive memories. The product has drawn fierce criticism from politicians and experts who say it represents dangerous marketing that normalizes alcohol consumption, particularly among young people. Critics argue it effectively advertises beer while circumventing advertising restrictions.
Nowy produkt jednego z największych polskich browarów wywołał falę krytyki. Piwo 0 proc. o smaku oranżady miało być „pozytywnym skojarzeniem z przeszłością”. Dla polityków i ekspertów to jednak przykład niebezpiecznego marketingu.