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Italy's competition authority launched an investigation into LVMH-owned cosmetic brands Sephora and Benefit for using an "insidious marketing strategy" targeting tween consumers. The probe focuses on the allegedly unethical promotion of skincare products to children. Both brands are owned by luxury group LVMH.

Italy's competition authority said the LVMH-owned cosmetic brands Sephora and Benefit used an "insidious marketing strategy" to appeal to tween consumers.