Italy Probes Sephora & Benefit Over Teen 'Cosmeticorexia' Claims
Italy's Competition Authority has launched an investigation into Sephora and Benefit Cosmetics over alleged covert marketing tactics targeting young girls. The regulator claims promotions for face masks, serums and anti-ageing creams may be fuelling a compulsive skincare obsession dubbed "cosmeticorexia." The watchdog warns these practices pose potential health risks to minors.
Promotion of beauty products to young girls may fuel compulsive habits and potential health risks, says watchdogItalian regulators are investigating Sephora and Benefit Cosmetics over the apparent use of “covert marketing strategies” to sell beauty products to young girls that might be fuelling an unhealthy skincare obsession called “cosmeticorexia”.The Italian Competition Authority said it was looking into promotions for skincare products such as face masks, serums and anti-ageing creams that in some cases appeared to target girls under 10. Continue reading...