FlashFeed

The microdrama industry is growing rapidly, with some productions going from concept to camera in just 48 hours. At a Hollywood Radio and Television Society panel on the Warner Bros. lot in Burbank, executives including MicroCo's Susan Rovner discussed "joy scrolling," AI anxiety, and Hollywood's newest frontier. Industry veterans say mainstream Hollywood is only beginning to pay attention to the format.

The microdrama industry is moving fast — sometimes from concept to camera in 48 hours — and the executives building it say Hollywood is only beginning to pay attention. At a Hollywood Radio and Television Society Associates panel held Thursday evening on the Warner Bros. lot in Burbank, four veterans of the vertical drama space […]