💻 Technology
·
The Verge
·
TikTok's AI Ad Policy Is Failing to Label Synthetic Content
TikTok users are struggling to identify whether ads in their feeds were made with generative AI tools. Despite the platform's policy requiring AI-generated content to be labeled, many promotional videos go untagged. Experts who routinely analyze synthetic media say the current system is clearly not working.
I've been struggling to tell whether the ads appearing in my TikTok feeds have been made with generative AI tools. As someone who spends a great deal of time scrutinizing images and videos for the usual tells that something was synthetically generated, some of the promotions I've seen have definitely sparked suspicion. For several weeks, [ #8230;]