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BBC Sport
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Why Gloucester swaps Kingsholm for Villa Park
Rugby club Gloucester switches to Villa Park to increase revenues, expand their fanbase and recruit new talent. One match will be held at the larger venue instead of their traditional Kingsholm home. The strategy is intended to bring long-term benefits to the club.
How Gloucester hope swapping Kingsholm for Villa Park this weekend will help them grow their revenue, fanbase and talent pool.