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Family Office Demand for Alternatives Rising in Asia

At the 2026 Bloomberg Family Office Summit in Hong Kong, experts discussed growing appetite for alternative investments among Asian family offices. Morgan Stanley and HSBC representatives highlighted shifting investment preferences among wealthy families in the Asia-Pacific region.

"Christina Au-Yeung, Head of Investment Management Services, Morgan Stanley Private Wealth Management Asia; Elton Cheung, Managing Partner, VMS Group and Mathieu Forcioli, Global & Asia Pacific Head of Alternatives, Wealth & Premier Solutions, HSBC tell Bloomberg's Sharnie Wong the appetite for alternatives is growing in Asia family offices, they were speaking at the Bloomberg Family Office Summit 2026 in Hong Kong." (Source: Bloomberg)