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First production Ferrari Luce EV heads to auction during Monterey Car Week.

Unique Tailor Made specification could push bidding well beyond $1.1 million.

All proceeds from Luce sale support Ferrari Foundation educational initiatives.

Ferrari’s first electric car has already divided opinion long before most customers have even seen one in person. Now the Italian automaker is turning that controversy into a fundraising opportunity by auctioning off the very first production example of the Luce.

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The car, identified as “Chassis 0,” will cross the block at RM Sotheby’s Monterey Car Week sale in August. Ferrari says the sale represents a unique chance to acquire the first production chassis from the Luce program, and all proceeds will go toward educational initiatives supported by The Ferrari Foundation.

Related: Ferrari Boss Was Thrilled When Fans Trashed The $640K Luce

That charitable angle could help push bidding well beyond the car’s already substantial value. RM Sotheby’s estimates the one-off EV is worth more than $1.1 million, a significant premium over the standard Luce, which costs $640,000.

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RM Sotheby’s

What buyers will get in return is a Luce that’s been curated by Ferrari’s Tailor Made personalization division . The entire concept revolves around light and the way it changes the appearance of surfaces, with a color and materials package developed specifically for this example.

The exterior wears a bespoke Madreperla Semi-Gloss finish that Ferrari says incorporates a dedicated Tailor Made pigment. Depending on lighting conditions and viewing angle, the paint is designed to produce shifting reflections that move between green and violet tones. Ferrari also claims that the complexity of the finishing process means every application develops its own character.

Metallic Leather Upholstery

Inside, the cabin continues the theme with Perla Le Mans metallic leather paired with Grigio Corvara secondary trim pieces. Ferrari says the metallic leather was developed exclusively for the Tailor Made program and was selected for both its appearance and its ability to enhance the cabin’s sense of brightness. Whatever you do, don’t eat in there.

This particular Luce also receives color-coded wheels in a conventional five-spoke design, rather than the ugly disc wheels seen in some Luce launch images, and bespoke brake calipers. And there’s a unique plaque identifying it as the first production chassis of the Luce program.

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Whether you view the electric Luce as a bold step into the future or an unwelcome departure from tradition, its place in Ferrari history is already secure. And the controversy could mean that for once the biggest auction price shock at Monterey isn’t how much someone paid for a vintage V12-powered 250 GT SWB or California Spider, but how much money changed hands for a modern Ferrari with no engine at all.

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RM Sotheby’s